A few weeks back Kiana from tesorilove.etsy.com made an interesting post in the forums about treasury promotion, and I thought it'd be really interesting to hear from someone who's good at promoting treasuries about the steps they go through to make them. Kiana's treasuries get literally hundreds of views and clicks, are well promoted and absolutely stunning. She has a lovely shop and is very active on Etsy, which just goes to show you never know who you'll run into or what you'll learn from Etsy's community members. I asked some questions and here's what she had to say...
Tell us a little about yourself and your shop.
My name is Kiana and I'm an undergraduate student at the University of Connecticut (go Huskies!) studying Art History and planning to go to grad school for Library Science. Two years ago my Aunt Terri and I started Tesorilove in order to sell some of the beautiful vintage jewelry and art that we were finding during our thrift store and flea market hunts. After about a year of not being too serious about the shop, I got into jewelry making and decided to add my creations to the mix, and I began getting more serious about finding ways to promote the shop. So now Terri searches for most of the vintage finds, and I work on the handmade jewelry as well as shop promotion and sending out orders.
Why do you love making treasuries?
I love making treasuries first of all because of the curation aspect of making them. I love finding the best of what Etsy has to offer and bringing all of the unique finds together to make one beautiful thing: a treasury. The second reason is because I have a passion for the handmade and wholeheartedly believe in promoting it. Etsy has given us the option to make treasuries to do just that. It can be a great resource for people who may not have great luck with search ads but get found either through creating treasuries for others or by being included in them by curators.
What are some things you look for when selecting items for a treasury?
When selecting items for treasuries I often like to mix "trending" items with items that may not have received much exposure yet but are unique and creative and deserve to be seen by others. At the beginning I usually search for an item that inspires me (whether it be the item itself, the color, the way the photograph was taken, whether it fits with an upcoming holiday or time of year, etc). After that I either use other items that have a similar theme or color, or sometimes I'll contrast or match separate colors. My favorite treasuries, though, are ones that tell a story and that as a whole speak to the viewer in a way that makes them want to favorite every single item in the treasury or leave a wonderful and genuine comment about it.
What's your favorite treasury that you've made recently?
Here are a few of my favorite treasuries that I've made this year (it's hard to choose one, but maybe the one that was featured on New Year's Day)
What are your favorite treasury teams?
Ten Favorites Treasury Team
Treasury Extreme Team
Trendsetting Treasury Team
123 Treasury Promo Team
What other methods do you use to promote your treasuries?
To promote my treasury I always personally inbox the person I've treasured unless their shop is on vacation. I also tweet the treasury to @Etsy and @EtsyTreasury on Twitter. I submit the treasury link to Stumbleupon, I post the link to the above treasury teams multiple times, and I always use treasurypin.com to pin the treasury to my Pinterest Etsy Treasuries board.